The course aims at training professionals in fashion management able to face these new challenges. The master is structured in complementary modules providing the deepening of different actions and scenarios: from the analysis of the fashion system to the study of fashion marketing and communication techniques, from the detailed analysis of the different aspects of brand management up to the knowledge of the needs of the present market, the course comprises also a specialization stage in product management.

The educational specialization in product management allows to deal with the development and management of a range of products from the point of view of the product manager, following the entire development process of collections and interacting with the creative office, the pattern making labs, the production division or the sales office.