The industrial designers ideate and carry out design projects for the industrial system; from watches to mobile phones, from pieces of furniture to lamps, from scooters to ski - boots. In the industrial society of today, this professional role is an increasingly more important creator of innovation, under manifold profiles: creative, aesthetic and technological. The specific task entrusted to this figure, is, in fact, understanding and anticipating market needs, linking them to set company goals and turning them into feasible projects to be realized on an industrial scale.